BATON ROUGE, La. — The Rotolo’s brand is excited to announce its official celebration of 30 years in business with the launch of “Rotolo’s Reunion: Class of 1996,” a yearlong marketing campaign inspired by the idea of living in the moment with the people who were the moment all those years ago.

Like any true reunion, this campaign acknowledges the past while placing equal importance on the present. It also looks ahead, reflecting Rotolo’s continued evolution as a brand, while staying grounded in the connections that have defined it for 30 years.

To kick off the yearlong celebration, all Rotolo’s locations across the South will unveil a full campaign rollout. Guests can expect new commemorative pizza boxes, limited-edition cups, and staff T-shirts in stores. Digitally, the brand will introduce a website takeover, exciting ’90s-themed giveaways, a comprehensive advertising campaign, and a video series celebrating 30 years of milestones.

Fans are encouraged to follow along, share their favorite memories, and participate in interactive nostalgia-based initiatives. The campaign officially launches in early March with the debut of the first video in the series and a social media giveaway. Guests get to join in the fun and help kick things off in-store on March 10, 2026, with a “Throwback-Two Pack,” good for two large classic pizzas for $19.96 promotion.

Rotolo’s will periodically spotlight different location anniversaries and invite surrounding communities to join in on the celebration. This effort will kick off in March at Rotolo’s Craft & Crust in Carrollton, Texas. Texas natives are encouraged to stay tuned for community-based events featuring the mayor and first responders, large-scale live music ticket giveaways, and exclusive in-app offers.

In addition to local celebrations, Rotolo’s has prepared a multitude of special promotions, charity events, limited-time menu offerings, and more, ensuring every Rotolo’s guest has a chance to be part of the reunion.

Founder and CEO Mitch Rotolo shared, “Our team has been working hard to create a yearlong campaign that invites people of all ages to participate. Whether you’ve known Rotolo’s since the nineties, or a new location just popped up in your city, we invite you to reunite with family and friends and enjoy a classic meal the way it’s meant to be... gathered around the table, together.”

For more information about the Rotolo’s Reunion celebration, including a list of locations and franchise opportunities, visit rotolos.com or follow the brand on Instagram at @rotolos and @rotoloscraftandcrust. Updates on new store openings, giveaways, and more can also be found by following your nearest Rotolo’s location on social media.

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